Publications, Tools, and Resources

______________________________________________________________________________________________

NEW! The Utility Branding Process: A Systematic Approach to Rate Setting & Investment

This branding process tool is designed to help utilities ensure that rates fully fund all operational and capital investment needs. The tool covers the following:

• Clarifying the value that the utility provides to the community.
• Integrating the brand into utility planning processes and the strategic plan.
• Making communications more meaningful and effective.
• Using the brand and investment plans to build community relationships.
• Implementing specific practices that help policy makers feel confident in supporting needed rate increases.

Click here to download the branding process tool (2-page PDF).

______________________________________________________________________________________________

manual cover

Building the Wastewater Utility Brand:

Practical Advice for Increasing Trust, Support, and Investment

This management manual focuses on how wastewater utilities can adopt the proven marketing strategy of branding to establish the value of their organizations and to successfully compete for customers' investment dollars.

Written by marketing and branding expert John Ruetten, the 52-page manual, “Building the Wastewater Utility Brand,” addresses specific investment and branding challenges facing wastewater utilities and provides step-by-step instructions on defining and implementing the utility brand.

Topics include politics of investing in water and the environment, negative branding of wastewater utilities, the benefits of building a strong brand, and others.

The manual was published by the Southern California Alliance of Publically Owned Treatment Works in collaboration with the California Association of Sanitation Agencies, California Water Environment Association, Bay Area Clean Water Agencies, Central Valley Clean Water Association, and National Water Research Institute.

The electronic PDF version of the manual can be downloaded here.

Please contact tammy@utilitybranding.net for requests for printed copies.

________________________________________________________________________________________

CCR Flyer

CCR Checklist: Using the Consumer Confidence Report

to Build a Positive Brand

The Utility Branding Network has developed a tool for drinking water utilities to better use the Consumer Confidence Report (CCR) in building a positive brand.

The 2-page "CCR Checklist" includes 12 suggestions for making the CCR more meaningful, interesting, and effective in building trust with customers.

Topics include becoming the source of quality, providing clarity and building confidence, prefacing the report with meaningful conclusions, and more.

______________________________________________________________________________________________

Building the Water Utility Brand:

Practical Advice for Increasing Trust, Support, and Investment

This 46-page management manual, written by marketing and branding expert John Ruetten, encourages utilities to adopt the proven marketing strategy of branding to establish the value of water and successfully compete for customers' investment dollars. The manual goes through the steps of defining and implementing the utility brand and clears up myths about the branding process, showing why branding does not require large expenditures.

The manual was published by the Association of Metropolitan Water Agencies (AMWA) and sponsored by the National Water Research Institute.

It is available from AMWA at www.amwa.net.

You may also request a copy from the Utility Branding Network.


Utility Branding Network c/o NWRI
18700 Ward Street
Fountain Valley, CA 92728
Phone: 714-378-3278
Email: jeff@utilitybranding.net

©2008 Utility Branding Network   -   Contact Webmaster