Utility Branding Network

Building the Utility Brand

Utility managers might argue that they do not have the financial resources or advertising budgets to build a strong brand.

The good news is that improving the utility’s reputation and brand is not necessarily expensive, can be done by utilities of any size, and involves simple concepts. This is because utilities already have many ways they are connecting or developing relationships with customers and community members.

Utility Branding NetworkBranding allows the utility to get the most out of these interactions. Also, in defining and building the brand, we are not talking about redefining the utility’s value. We are talking about clarifying it and then institutionalizing its use in decision making and communications.

Using the term “branding”challenges utilities to clearly define their value and be more diligent in successfully communicating this value.



Utility Branding Network c/o NWRI
18700 Ward Street
Fountain Valley, CA 92728
Phone: 714-378-3278
Email: jeff@utilitybranding.net

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