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Water and Wastewater Agencies

The following case studies are examples of branding strategies implemented at water or wastewater agencies.

• West Basin Municipal Water District Case Study

  This 2-page (518 KB) case study illustrates the efforts of West Basin Municipal Water District (Carson, California) to define their brand and integrate it into all decisions and communications.   Prepared September 2008.

• Tucson Water Branding Case Study                               

  This 4-page (87 KB) case study addresses how Tucson Water (Arizona) made use of its brand as the framework for its 2007 business plan.  Prepared July 2008.

• Butler County Department of Environmental Services Case Branding Study

  This 2-page (223 KB) case study reviews the brand of the Butler County Departmentment of Environmental Services (Cincinnati, Ohio area) is being integrated into its bill insert program.   Prepared May 2008.

• Orange County Water District Branding Case Study

  This 1-page (2 MB file) case study highlights OCWD's efforts to communicate its reputation as the provider of reliable, low-cost, high-quality groundwater in Orange County, California.  Prepared April 2008.